Acquisition of Casino War Blackjack Marks AGS's Official Entry into Table Games Business
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August 11, 2014
Acquisition of Casino War Blackjack Marks AGS’s Official Entry into Table Games Business
In Union with AGS, War Blackjack’s Strong Momentum is Well-Positioned to Intensify
LAS VEGAS, NV – AGS® (the “Company”), a proven gaming machine supplier for Class II markets with an emerging presence in both Class III markets and new product categories, announced today that effective July 18th, 2014, the Company purchased Casino War Blackjack, Inc. and its portfolio of table games, most notably War Blackjack™.
“We couldn’t be more confident in the quality of War Blackjack to kick off our inauguration into the table games business,” said David Lopez, Chief Executive Officer of AGS. “Blackjack is the most popular table game in North America and war is a fun, widely-recognized game that is easy to learn. War Blackjack elevates the traditional blackjack experience by empowering the player to engage in an optional game of war prior to the blackjack game. If the player chooses, he can take his winnings from the war pre-game and increase his current blackjack wager. This creates a one-of-a-kind blackjack experience that is both exciting and suspenseful.”
Awarded “Best New Table Game of 2013” by Casino Journal at the Ravings Consulting Table Game Conference last fall, War Blackjack is a proprietary blackjack variation that adds a dynamic twist to the game. With placements in over 40 casinos across 7 jurisdictions since its official launch in December 2013, the game’s remarkable momentum is a testament to player demand for a unique and compelling blackjack experience.
Lopez continued, “The dynamics of the table game business are changing: customers desire and deserve greater focus, more attentiveness, and a true strategic partner relationship from suppliers. We believe the AGS value proposition perfectly aligns with what customers are looking for. We are nimble, we are dedicated, and our team’s expertise and passion for table games is unmatched. We’re ready to redefine the industry’s expectations of game quality and the caliber of the sales relationship in the pit and, with War Blackjack, we’re confident that we have picked the perfect game to help accomplish this. We look forward to leveraging our existing channels, resources and relationships to introduce this burgeoning table game to a much larger audience.”
About AGS
AGS (the “Company”) is a proven and reputable designer and manufacturer of Class II gaming machines for the Native American gaming market with an emerging presence in a broad range of commercial markets in the United States. With over 8,800 gaming machines in 194 gaming facilities in 20 U.S. states, the Company believes its top titles are among the highest grossing titles in its customers' properties. The Company’s product portfolio includes electronic gaming machines, server-based systems and back office systems that are used by Native American gaming operators in both Class II and Class III environments, casinos and other gaming locations. The Company has recently expanded into the Illinois video gaming terminal, or VGT, market and branded live felt table games. Connect with the Company on its corporate website, Facebook, Twitter and LinkedIn.
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Photos/Multimedia Gallery Available: (Marketwired to provide link to where the reader can find high-res graphical assets such as game logo and picture of table game in action)
For Media Inquiries:
Andrew Burke
Vice President, Product Management
(m) (702) 724-1112
For Customer Inquiries:
Landon Jones
Sales Executive
(m) (702) 275-1646
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AGS Acquires War Blackjack, Inc
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Date: July
21, 2014
Subject: AGS Acquires War Blackjack, Inc.
It is with great excitement that
we write this letter to inform you that effective July 18th, 2014, American
Gaming Systems ("AGS") purchased War Blackjack, Inc. and its portfolio
of table games, most notably War
Blackjack. This acquisition marks AGS’s official entry into the table games business
and we couldn’t be more confident in the quality of War Blackjack to kick off our inauguration.
Awarded “Best New Table Game of
2013” by Casino Journal at the
Ravings Consulting Table Game Conference last
fall, War Blackjack is in approximately
30 casinos across 7 jurisdictions since its official launch in December
2013. The game’s remarkable momentum
continues as player demand for a unique and exciting blackjack experience
intensifies, resulting in a healthy pipeline of installations lined up in
various markets.
What Changes?
Very little. There are no changes to your current contract. Pending jurisdictional approval, we will begin repapering contracts over the next few months.
We look forward to leveraging our
resources in sales and marketing to provide you with superior game support and
service, and to use our existing channels to introduce the game to a larger
audience.
Who’s My Point of Contact?
Please feel free to email Landon Jones, l.jones@playags.com, Sales Executive, or call his cellphone at (702) 275-1646. Landon has several years’ experience in the table games business and can answer any of your inquiries regarding the game.
For any marketing support please
contact Lesley Hodges, l.hodges@playags.com,
Assistant Director of Marketing.
How Can I Learn More About War
Blackjack?
You can visit the War Blackjack website by clicking here to learn “Where to Play” and “How to
Play”; you can even play for fun online.
Why AGS?
Having over 10 years of experience designing and manufacturing gaming machines for casinos, AGS is a proven and reputable supplier with marked success in the Class II Native American market. With over 8,500 gaming machines in 184 gaming facilities across 19 U.S. states, we believe our top titles are among the highest grossing titles in our customers' properties. In addition to electronic gaming machines, our product portfolio includes server-based systems, back-office systems and most recently, branded live felt table games.
Our current strategy is to
leverage our unique strengths and experience by branching into new markets and
new product categories. Our recent
acquisition of Colossal Gaming, an innovative content studio, and today’s
announcement regarding War Blackjack are
great examples of this.
The dynamics of the table game
business are changing: customers desire and deserve greater focus, more
attentiveness, and a true strategic partner relationship from suppliers.
We believe the AGS value proposition
perfectly aligns with what customers are looking for. We are nimble, we are dedicated, and we are
passionate. We have seasoned table games
professionals on our team. We’re ready
to redefine your expectations of game quality and the caliber of the sales
relationship in the pit and, with War
Blackjack, we’re confident that we couldn’t have picked a more perfect game
to accomplish this.
Thank you
for your business and we look forward to growing our relationship with you.
Respectfully,
David Lopez
David
Lopez
Chief Executive Officer
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